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Thursday, October 10 • 3:00pm - 4:00pm
Building a Robust Marketing Team in the Service Industry

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Effectively telling your story in an industry built on the delivery of B2B and B2C services requires a marketing team rooted in a strong understanding of relationships and client development. Transactional interactions between service providers and clients are simply not enough to develop, retain, and keep the business you seek. You must go beyond traditional marketing methods and think outside the box – knowing your clients and their business, meeting them in the spaces where they operate, and creating value beyond the service itself. This presentation will unpack the pillars and “seats on the bus” of an effective marketing team in the service industry and how to go from building your team to empowering them and creating a well-oiled service marketing machine.

Speakers
avatar for Moses Ehlers

Moses Ehlers

Marketing and Communications Manager, Robins Kaplan LLP
Moses Ehlers is the Marketing & Communications Manager at Robins Kaplan LLP. His knowledge of the power of marketing is helping attorneys maximize their professional credibility and enabling the firm to define and achieve new brand goals. As a leader with years of experience in the... Read More →

Sponsors
avatar for Robins Kaplan

Robins Kaplan

Robins Kaplan
Robins Kaplan LLP is among the nation’s premier trial law firms, with more than 250 attorneys in eight major cities. Our attorneys litigate, mediate, and arbitrate client disputes, always at-the-ready for an ultimate courtroom battle. When huge forces are at play, major money is at stake, or rig... Read More →


Attendees (12)